A shared initiative of four Central Wisconsin community foundations
Over the decade ahead (2025–2035), an estimated $22.8 billion will pass from one Central Wisconsin generation to the next. If just 5% of it stays home, it becomes $1.1 billion of permanent endowment — granting to our towns forever.
changing hands by 2035
the 5% opportunity
counties in the study
community foundations
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The opportunity
01
Farms, homes, businesses, and savings built over lifetimes are passing to the next generation — an estimated $22.8 billion across our 6 counties in ten years. Much of it will leave the region with heirs who live elsewhere.
02
A modest charitable share — five cents of every dollar — set aside in a will or estate plan flows into your local community foundation's permanent endowment instead of leaving for good.
03
Endowed funds are invested and pay out roughly 5% in grants every year, in perpetuity. A single generation's generosity becomes scholarships, parks, and thriving main streets for every generation after.
County by county
Select a highlighted county to view its population, ten-year Transfer of Wealth projection, and the community foundations serving it.
Select a highlighted county
Tap or click any highlighted county — or use the Tab key — to see its population, Transfer of Wealth projection, and the foundations that serve it.
Where do you fit in?
For donors
A 5% charitable share of your estate — through a will, IRA, or life-insurance designation — becomes permanent endowment that grants back to your hometown every year, forever.
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For advisers
Attorneys, CPAs, and financial planners are the trusted voice at the moment of decision. Get county data, sample bequest language, and a simple way to raise the question.
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For foundations
County-level projections, campaign materials, and a shared regional platform — built so every local foundation can make the 5% case with confidence.
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The partners
Together we serve 370,191 residents across 6 counties. Each foundation publishes its own Transfer of Wealth report.
CFCWI · Stevens Point, Wisconsin
Inspires charitable giving by connecting people and resources to enhance Portage and Waushara counties — now and for future generations — through donor funds, grants, and scholarships.
Serving: Portage County, Waushara County
CFONCW · Wausau, Wisconsin
Provides for the long-term needs of North Central Wisconsin communities — Marathon County and affiliated communities including the Merrill area — through endowed funds, scholarships, and community grants.
Serving: Marathon County, Lincoln County
Incourage · Wisconsin Rapids, Wisconsin
A place-based foundation serving the south Wood County area for more than 30 years, connecting local generosity to grants, scholarships, and community programs that help residents thrive.
Serving: Wood County
MACF · Marshfield, Wisconsin
The leading catalyst for positive change and enduring impact in the greater Marshfield area — supporting education, arts, health care, food security, and a thriving region for all.
Serving: Wood County, Clark County, Marathon County